Start with what it has to do.
What fits on a label. What has to work in a pitch deck. Those questions shape what gets designed.
AboutLogos need
Logos need
somewhere to live.
00
Martinho
Jorge
- Based in
- Portugal
- Availability
- Open to new work
- Focus
- Visual identity & digital design
On identity
Making a logo is the start. The type, colour, rules, and materials around it are most of the work.
Most early brands do not need more noise. They need a clear mark, a small set of rules, and enough examples to know how the identity behaves when it leaves the artboard.
I care about the practical questions: what goes on the first slide, what fits on the package, what the website needs to say, and what still looks good after three months of real use.
How I Work
Build the system, not just the presentation.
A presentation gets you to yes. The system is what the client uses on Monday.
Keep the loop small.
I check in often. The people I'm working with shouldn't have to wonder what's coming.
Available for
Based in Portugal, working with clients remotely. If you have an identity that needs building out, get in touch.